Behind the scenes of building DenimNotes — onboarding Pakistan's leading denim mills, preparing for Kingpins Amsterdam, and rethinking how the textile supply chain shares information.
There are mills, and then there is Artistic Milliners. Founded in Karachi in 1949, they now produce 108 million meters of fabric and 30 million garments annually — and they're testing DenimNotes at Kingpins. Here's what we learned.
Naveena Denim Mills produces 18 million meters a year and exports to Levi's and Zara. We brought them onto DenimNotes in Week 2, Visit 3 — a virtual meeting spanning 1,192 km from Lahore to Karachi.
A full in-person showroom visit to Diamond Denim by Sapphire — 20+ garments on the floor, a live platform demo on the big screen, and five people who've seen the future of trade show intelligence up close.
Week 1 of building DenimNotes in public. Nishat Mills have been in textiles since 1951, supply JACK & JONES, export to 40+ countries, and just put Rs.12 billion into a new denim plant. We went to their Lahore office and showed them what we were building.